Elle Rit (She's laughing!), Lab´Bel Anniversary
26.11.2021 – 26.12.2021
Lab’Bel was created in the spring of 2010 with the aim of supporting contemporary creation. The activities of this think-tank or laboratory, which favours innovation and a certain sense of mischievousness, are divided between the creation of a collection, and the production of exhibitions and artistic events both in France and Europe. Lab’Bel is also behind a number of publications and multiples such as The Laughing Cow® Collector’s Edition Boxes.
To date, eight artists have accepted the challenge of transforming a box of 24 portions of soft cheese into a work of art. Launched in 2014 and held every autumn, the Collector’s Edition Box project invites a renowned artist to use the box to create a work of art with a pre-defined format, the aim of which is to make art accessible to a wider public, via the distribution channels of large supermarket chains, thereby challenging received notions about contemporary art and encouraging new collectors. This year, to coincide with the one hundredth anniversary of The Laughing Cow®, the exhibition Elle rit (She’s laughing!) offers the ideal opportunity to bring together the work of these artists within the same exhibition, and to analyse, via the insights brought by their other creations, the conceptual dimensions of their different propositions.
Curated by Laurent Fiévet and Silvia Guerra
Represented worksMailed Paintings
Reisebilder (Travel Shots)